Welcome!

Over the course of my career, I've had the privilege of working in a newsroom, on an in-house creative team, and with a communications consulting firm, creating content for my employer as well as for nonprofit clients. (I've also been a third-grade teacher, and while I'm particularly proud of the flip charts I made, my lesson plans would most certainly bore you.)

Book Character Day, 2015
My teacher-friends and I dressed up as book characters, and I chose Fancy Nancy.

As a writer for Virginia Tech, I developed copy for Virginia Tech Student Affairs programs, events, and initiatives. Below you'll find: 

  • A small sampling of feature stories.
  • A link to view a mental health campaign I co-created.
  • Two slogans I developed for a fundraising campaign, and the tagline I created for the division. (It's been three years since I left that position, and the tagline is still in full effect! #proudwritermoment)

As a communications strategist for Springboard Partners, I've collaborated with a host of nonprofits and adopted their distinct voice and tone to write brand-aligned copy for websites, social media, newsletters, op-eds, and presentations. Below are a few examples, including: 

  • Website and social media content produced for the Children's Alliance of Kansas kinship initiative. One post shows the Department of Children and Families' use of a social media toolkit I created to promote our client's kinship training program. (Another #proudwritermoment!)
  • An op-ed I ghost-wrote for the Ward 8 Community Economic Development initiative, which was published in the Washington Business Journal.
  • A Q1 newsletter I created for our firm, titled We're Feeling (20)22. Because I'm a Swiftie.

Communicating VT's brand through storytelling

I created the campaign slogans used in all promotional materials for the 2019 Giving Day.
While working as a writer for Virginia Tech Student Affairs, I pitched we rename our social media accounts from "VTSAComms" to "StudentsAtVt" to better represent our brand and content. I also drafted the tagline, "Where you live, eat, and play at VT," which they've continued to use.
The graphic and text highlighted in yellow were borrowed from a toolkit I developed for our client to help promote their new kinship training program. They disseminated the toolkit to many stakeholders, including the Kansas Department of Children and Families, who then shared this post!